bet36365体育 desires deliberate repetitive and consistent use of its brand marks and creative elements to share bet36365体育 and Loper athletics’ story. 每一个t恤, other garment or promotional item developed to promote or communicate about bet36365体育 athletics, 学生运动员或教练穿的, 是否应遵守品牌准则(适当使用标志?, 品牌的颜色, 风格). Additionally, every item should have at least ONE athletic brand element, either a Loper head
注意圆圈里的R和商标. 作为注册商标, the bet36365体育 logo/art must include the Circle R ® unless using the symbol so small that it is rendered unreadable (contact Kelly Bartling for questions about needing to use the ® symbol). The word Lopers should have a TM next to it the word Lopers is trademarked, 不是下面的艺术/标志处理.)
再一次。, a Loper head, OR the slanted bet36365体育 art elements are required on athletics garments.
bet36365体育徽标、标志和标志是bet36365体育的财产. bet36365体育徽标永远不会被改变:没有改变颜色, 没有阴影, 概述, 伸展运动, 挤压, 不能用别的颜色代替. bet36365体育标志永远不会以黄色/金色传达. 只有白色、黑色或蓝色(+金色金属). Loper头永远不会以黄色或黑色传达. 只有白色或蓝色. The Loperhead and the slanted bet36365体育 should not be superimposed on top of another element, 或者另一个元素放在它上面. Loper的头总是朝右. bet36365体育体育斜体/斜体标志总是向右倾斜.
Logo “lockups,” or co-branded logos, have been developed for each sport (see the 品牌/艺术表，在那里它们被称为“扩展标记”). 促进个人运动是伟大的. You are asked to use the co-branded marks that have already been developed. All marks on the art sheet referenced are always approved for use.
Repetition and consistent use of the athletics marks is so important. We understand that personal and individual style and flair are part of the process of enjoying and appreciating being part of a team, but remember the important attributes of branding and brand recognition. 可以鼓励一定程度的创造性余地, just work with the guideline that a Loper head or bet36365体育 athletics logo must be on the shirt or garment front. It’s generally OK to use stylized type that does not change the appearance of the brand artwork, 以及传达这项运动的图像, 但要专注于bet36365体育和/或Loper头. 拜访体育器材经理菲尔·诺亚, and/or a 通信 and 市场营销 designer at the beginning of your design process for guidance.
Ownership of bet36365体育’s marks does not transfer to a student, faculty or staff. If you are intending to use the bet36365体育 logo on items that will have wide circulation (off campus), 或者将被出售, you will need to obtain permission of your artwork and its use through 通信 and 市场营销. If you are selling your items, they will need to be licensed through our license agent, Learfield.
确定. As long as they are licensed through Learfield and have access to our university logos. Most Kearney-area material producers are licensees and we work with them often to print or create bet36365体育 material. 大多数在印刷前都要征求我们的同意, so, it would probably be easier to come to 通信 and 市场营销 first to get your design developed, 或者是体育部赞助的队服, 你需要和菲尔·诺亚一起工作. 这将避免由于变化而损失的时间. 月光和24小时t恤发送您的设计给我们审批.
These are sent to Kyle Means and Tanner Drew (in the case of team gear) for approval, 审批周期不到24小时. If you have questions about whether your design will get approved, talk to Kyle before submitting.
查看 艺术表. 最近一次更新是在2016年5月. You may notice the K with a Loper head on it, and several antelopes, have been phased out.
Keep in mind the Loper head is a licensed/registered trademark and you are subject to the guidelines above. The Loper head has been used, traditionally, to communicate about bet36365体育 athletics. Loper head也是我们校风的标志, 输送的骄傲, 能源, 和成就, 最常见的是通过bet36365体育 sport. If you are communicating about bet36365体育 team spirit, the Loper head may indeed convey this. 再一次。, it’s best to consult 通信 and 市场营销 before deciding on a design element or mark; context is everything.
我们不觉得这无礼，但有些人可能会. 小心行事.
你们的运动训练营是官方的bet36365体育训练营吗? If so, please incorporate the athletic logos into your camp logo design. We understand camps are special events and are appealing to youth, so additional freedom and creativity will be allowed in creating camp logos. 如果是为了露营，就用露营这个词. If your camp is not a bet36365体育-sanctioned camp, don’t use bet36365体育 name or marks.
学生们共同的传统和精神, alumni and friends of bet36365体育 have created a demand for products that display our marks, 符号和徽章. We have an obligation to protect and benefit bet36365体育 and constituents through licensing. Licensing, through our agent, also returns revenue through royalties back to the Athletic department. Our licensing agent assists us with increasing our market by contacting retailers and encouraging them to sell our merchandise, it advises us on marketability of products and increasing demand for our products, and it gathers the royalties from retailers selling and making money off our marks.
联络沟通及市场推广.
Under Board of Regent policy memorandum the campus Vice Chancellors for 业务 and Finance are responsible for overseeing licensing on the campus level. 在bet36365体育和其他一些校园, the vice chancellor directs the campus’s senior marketing or publications officer to execute and process the licensing guides. 在bet36365体育，就是这样 市场总监凯尔·米恩斯.
